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Luv Aj Designer, Amanda Thomas, started her accessories line in 2005 once her after-school obsession parlayed into her own line of accessories. The 24-year-old designer still continues to combine a worn and torn edginess with a hint of femininity in her line of jewelry that ranges from bodychains to handpieces and everything in between. As a recent grad from Otis College of Art and Design in Los Angeles, Amanda has learned from the best, working with Corey Madley of Madley Knitwear and Jewelry, clothing designer Rachel Pally, celebrity fashion stylists Cristina Ehrlich and Estee Stanley, and the lovely ladies at the online magazine Who What Wear. These opportunities have inspired Amanda to expand Luv Aj to boutiques across the nation, leading to its popularity among starlets and clients such as Kim Kardashian, Vanessa Hudgens, Whitney Port, and Nicole Richie who admire her signature heavy-metal spikes and layered chains. Amanda continues to expand Luv Aj and hopes to adorn the whole world in her edgy, fashion-forward designs.
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18k White and Yellow Gold
Due to recent advances in alloy technology, 18k gold is now generally considered to be as durable as 14k gold. Because 18k gold has a higher percentage of pure gold, it has a richer gold color than 14k gold and is slightly heavier. An 18k gold setting can cost approximately 25% to 65% more than the same setting in 14k gold.
Platinum
Platinum has great durability in holding precious stones. It is 35 times rarer than gold. A platinum jewelry item can cost approximately 60% to 200% more than the same setting in 18k gold, and 100% to 300% more than the same setting in 14k gold.
Most jewelry items made of precious metal are stamped with information about the purity level of the metal content. Generally the stamp is placed in an inconspicuous place on the item so it does not detract from the design. Stamps will usually be located on the inside of the band on a ring, on the post or basket setting on a pair of earrings, on the bail (the part that the chain slides through) on a pendant, and on the connecting ring or the clasp on a necklace or bracelet. All jewelry stamps adhere to strict guidelines set by the Federal Trade Commission.
The table below lists the most common precious metal stamps, their alternative stamps or hallmarks, their purity level, and alloys commonly used.
| Metal Stamps | ||
| Metal stamp | Minimum percentage of pure metal | Common alloys** |
| .925 Sterling Silver Also: 925 Sterling, Sterling Silver* | 92.5% pure fine silver | Usually copper |
| 10k | 41.6% pure gold (10 partsout of 24) | Usually silver, copper, zinc,and nickel |
| 14k | 58.3% pure gold (14 parts out of 24) | Usually silver, copper, zinc, and nickel |
| 18k | 75% pure gold (18 parts out of 24) | Usually silver, copper, nickel, and palladium (for white gold) |
| 22k | 91.6% pure gold (22 parts out of 24) | Usually silver and copper |
| 24k | 100% pure gold (24 parts out of 24) | None |
| 900 Platinum | 90% pure platinum (900 parts out of 1,000) | Ruthenium, rhodium, palladium, and other platinum group metals |
| 950 Platinum | 95% pure platinum (950 parts out of 1,000) | Ruthenium, rhodium, palladium, and other platinum group metals |
*Alternate stamp or European hallmark Additional Information
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