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Lucky Brand is true blue American. Born and bred in Los Angeles Lucky Brand is inspired by active Californian types like surfers, cowboys, bikers and sailors, as well as classic American iconography including vintage signs and posters. Several trademark signatures help further distinguish Lucky Brand jeans from the pack. Our heritage-inspired whiskey label, four leaf clover insignia and provocative "Lucky You" messages on the inside of the fly of our denim are unique touches that reflect our sense of heritage and our irreverent sense of humor.
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18k White and Yellow Gold
Due to recent advances in alloy technology, 18k gold is now generally considered to be as durable as 14k gold. Because 18k gold has a higher percentage of pure gold, it has a richer gold color than 14k gold and is slightly heavier. An 18k gold setting can cost approximately 25% to 65% more than the same setting in 14k gold.
Platinum
Platinum has great durability in holding precious stones. It is 35 times rarer than gold. A platinum jewelry item can cost approximately 60% to 200% more than the same setting in 18k gold, and 100% to 300% more than the same setting in 14k gold.
Base Metal A non-precious metal such as copper, brass, or nickel that is commonly plated with a more valuable metal (e.g. silver plated). Base metals are often used alone for fashion jewelry where the value of the piece is in the look rather than the material.
Most jewelry items made of precious metal are stamped with information about the purity level of the metal content. Generally the stamp is placed in an inconspicuous place on the item so it does not detract from the design. Stamps will usually be located on the inside of the band on a ring, on the post or basket setting on a pair of earrings, on the bail (the part that the chain slides through) on a pendant, and on the connecting ring or the clasp on a necklace or bracelet. All jewelry stamps adhere to strict guidelines set by the Federal Trade Commission.
The table below lists the most common precious metal stamps, their alternative stamps or hallmarks, their purity level, and alloys commonly used.
| Metal Stamps | ||
| Metal stamp | Minimum percentage of pure metal | Common alloys** |
| .925 Sterling Silver Also: 925 Sterling, Sterling Silver* | 92.5% pure fine silver | Usually copper |
| 10k | 41.6% pure gold (10 partsout of 24) | Usually silver, copper, zinc,and nickel |
| 14k | 58.3% pure gold (14 parts out of 24) | Usually silver, copper, zinc, and nickel |
| 18k | 75% pure gold (18 parts out of 24) | Usually silver, copper, nickel, and palladium (for white gold) |
| 22k | 91.6% pure gold (22 parts out of 24) | Usually silver and copper |
| 24k | 100% pure gold (24 parts out of 24) | None |
| 900 Platinum | 90% pure platinum (900 parts out of 1,000) | Ruthenium, rhodium, palladium, and other platinum group metals |
| 950 Platinum | 95% pure platinum (950 parts out of 1,000) | Ruthenium, rhodium, palladium, and other platinum group metals |
*Alternate stamp or European hallmark Additional Information
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