Real Name Attribution™

A Real Name™ attribution is a signature based on the name entered by the reviewer as the cardholder name on his or her credit card, i.e. the reviewer represents this name as his/her actual identity. A reviewer willing to sign his or her actual name on a piece of content is essentially saying "With my actual identity, I stand by what I have written here." A Real Name™ attribution therefore helps to establish credibility much as reputations built over time in the Endless.com community.

In general, we believe that a community in which people use their Real Name™ attributions will ultimately have higher quality content.

Read below for answers to Frequently Asked Questions about Real Name™ attributions:

Why does Endless.com encourage me to use my Real Name™ attribution?
In general, we believe that a community in which people use their Real Name™ attributions will ultimately have higher quality content, since an author willing to sign his or her real-world name on a piece of content is essentially saying "With my real-world identity, I stand by what I have written here."

What is my reputation?
Your reputation is based on your fellow users' assessment of your activity (e.g. content you have written) at Endless.com. Positive votes on your content will improve your reputation.

Where will I see my Real Name™ attribution?
Your Real Name™ attribution will be displayed next to any review that you write (except for reviews you wrote anonymously).

How are Real Name™ attribution options generated?
In most cases, Real Name™ attribution options are generated by Amazon.com based on the cardholder names entered for credit cards you have registered with us.

What if I don't want to use one of the Real Name™ attribution options?
If you do not want to use the Real Name™ attribution options we provided, you may choose to create a Pen Name attribution.

Do I have to use my Real Name™ attribution?
No. You can use a Pen Name attribution instead.

Am I penalized for using a Pen Name attribution?
The use of a Real Name™ attribution is just one input into a function that much more strongly weights "helpful" votes when votes are available. A top-ranked reviewer who writes great reviews and chooses not to use a Real Name™ attribution will still be a top-ranked reviewer.

Do I have to have a credit card to write a review or get a Real Name™ attribution?
Your Real Name™ attribution will usually be derived from cardholder names entered for the credit cards registered with Endless.com or Amazon.com. If you do not have a credit card on file with Amazon.com or Endless.com and you wish to have a Real Name™ attribution, please contact us. In order to write a review, you must either have a credit card registered with Amazon.com or you must have a reasonable purchase history.

Can I write anonymous reviews?
All your new reviews must be signed with either your Real Name™ attribution or your Pen Name attribution.

My name is not capitalized correctly--what can I do?
Your cardholder name is automatically capitalized by Amazon.com. If you would like to use a name with different capitalization than the options we generated, you may create a Pen Name attribution.

Are my Real Name™ attribution, Pen Name, and personalized signature unique?
Your Real Name™ attribution, Pen Name, and personalized signature are not guaranteed to be unique.